Favorable lease rates extended
April sales numbers were down from March sales for Nissan as the fiscal year end deals ended. The brand still ended with a positive year over year sales gain for the month of April.
Recognizing a strong marketing tool in its arsenal, Nissan has extended the favorable lease rates on LEAF. Due to end on April 30, a quick check of Nissan’s website shows that the $199 lease rate has been extended for the LEAF S through July 1. The challenge is finding an S trim level. A local Nissan franchise with multiple outlets in the San Diego area shows 42 2013 LEAFs in stock. Of these, only one is the S trim level. With word getting out about the low lease rate, low cost of operation, and other positive reasons to drive an electric vehicle (EV), the S trim level has been a huge success for the brand, and a boon to the EV segment in general. Nissan does not publicly release build rates for the various trim levels.