CARB approves clean car rules

by Ernie Hernandez (LEAFguy) on January 27, 2012

CARB logoNew standards approved, include Zero Emissions Vehicle regulation

California, long a leader in setting industry standards in the automotive industry, has just approved their Advanced Clean Car Rules. So what, exactly, does this mean? The Advanced Clean Car Program put forth by the California Air Resources Board (CARB) is comprised essentially of four components:

  1. Greenhouse gas standard for cars and light trucks, model years 2017-2025
  2. Reducing Smog-Forming Emissions
  3. Zero Emissions Vehicle (ZEV) Regulation
  4. Clean Fuels Outlet

Let’s look at these one by one.

Greenhouse gas standard for cars and light trucks, model years 2017-2025

These new standards build on existing greenhouse gas standards. California has worked with the federal government over the past three years to develop these standards and while there are always conspiracy proponents proclaiming that federal and state governments should not work together to gang up on the poor public, in this instance we feel that by working together a cohesive set of standards known by all manufacturers well ahead of time and standardized between federal and state governments will provide for less confusion and greater clarity for all manufacturers. With the release of 2013 models facing us, 2017 is just four years down the road. Proposed technologies to see the improvements include stronger and lighter metals, and more efficient drivetrains and engines.

Reducing Smog-Forming Emissions

This is one of the more stringent targets as California has the worst air quality in the nation and also has over 26 million cars on the road – well more than any other state. As recently as 2006 there were fewer than 20 million cars on California roads. It doesn’t take a rocket scientist to understand the math. With this kind of growth in the number of cars on the roads smog forming emissions must be reduced. This regulation will apply to gasoline, diesel, and hybrid powertrain vehicles.

Zero Emissions Vehicle (ZEV) Regulation

We expect this part of the ruling to be the lightning rod. Current regulations call for 4% of new cars sold in California to be Zero Emission Vehicles (ZEVs) and Plug-in Hybrids by 2025. The new regulation calls for that number to be 15.4% in 2025. Automobile dealer organizations have already claimed this is too expensive, stating that the new technology will add almost $4,000 to the price of a new car. The CARB study shows the cost increase to be $1,900. As with all things financial, we expect the reality to probably be somewhere in between these two. One interesting note from the CARB study – the increased price of the car will add $35 per month to the loan payment. Immediate savings due to lower fuel cost will average $48 (refer to Page 10, Table 5 if you follow this link). This means that the fuel economy improvement will outweigh the increased cost from day one of ownership. Here we can say from personal experience that the fuel (electricity) cost of our Nissan LEAF is significantly less than our previous gasoline powered vehicle. Here everyone’s individual experience will be different as the savings depend on what was driven prior to acquisition of an electric vehicle (EV).

Clean Fuels Outlet

This particular portion of the regulation is to support hydrogen fuel cell vehicles. While currently less of a blip on the radar than electric cars due to their high cost, fuel cell vehicle development continues and may, in fact, provide another attractive alternative to the conventional internal gasoline engine (ICE) vehicle. This part of the regulation requires increased numbers of hydrogen fueling stations throughout the state.

Clearly this regulation is aggressive by anyone’s standard. We have seen a history of the CARB baring its teeth only to wimper away later, with its tail between its legs. We feel that this time, the consumer will be a much greater force on a national level as EVs continue to roll out from more and more manufacturers, both foreign and domestic, on a national level. Driving around the streets of San Diego it seems that not a day goes by that we don’t see at least one other LEAF driving around. Toyota’s Prius took some time to gain traction, and look at its ubiquity today, especially in Southern California, the land of $3.50+ regular gasoline. More importantly, take a look at how many manufacturers offer hybrid vehicles of all shapes, sizes and price points. Would these have happened without regulation and initiative?

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JD Power 2012 Avoider Study released

by Ernie Hernandez (LEAFguy) on January 26, 2012

JD Power logo

Fuel efficiency key driver for purchase decisions

J.D. Power surveys everyone about everything. The company, based in Southern California, has surveyed consumers since 1968. While best known for their automotive surveys, J.D. Power also conducts surveys in a number of other industries, including boats, electronics, insurance and travel, among others. Survey results are then compiled and analyzed, and these consumer results have become extremely important; especially to automotive industry executives always looking to find an edge on the competition.

The J.D. Power and Associates 2012 Avoider Study was released today, citing reasons that many consumers failed to consider or avoided particular models when shopping for a new vehicle. The most influential reason for purchasing a particular vehicle model last year is fuel economy. In 2010 prior key factors included reliability, the deal and exterior styling. It sounds to us like long-term cost of ownership (fuel cost) is more significant than other considerations in our current economic environment. With a full tank now running from $50 to $80 or more, this is understandable. Also, considering the fact that the cost of gasoline has doubled in ten years, we can see how this could influence a new car buyer looking forward to vehicle ownership for several years into the future.

So lets take a look at how consumers view three vehicles – Chevrolet Volt, Nissan LEAF and Toyota Prius. Volt was avoided by most due to its price. LEAF and Prius didn’t make the cut for many based on styling. In addition, Volt and LEAF avoiders did not like their small size, while lack of performance was a reason cited to not purchase the Prius. After driving the new Prius v, we would have to agree. These are the reasons why they did not buy these vehicles. So why did they buy them? Let’s take a look.

All three vehicles shared common reasons for purchase – fuel economy and environmental impact. Beyond that, reasons started to diverge. Volt buyers liked the looks of the Volt. LEAF buyers were looking forward to low maintenance costs and Prius buyers expected reliability.

These types of studies can actually be very informative, as consumers that have already made purchase decisions provide their feedback. This particular study is based on over 24,000 responses from consumers that purchased a vehicle in May 2011. Surveys responses were gathered between August and October 2011.

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Interior EV sounds in your future?

January 25, 2012
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Perhaps like a 1963 E-type Jaguar? In our web wanderings, we discovered that a British sound engineer is producing artificial sounds for electric vehicles (EVs). The difference between these sounds and the current exterior vehicle sound for pedestrians, is that these sounds are designed for interior reproduction. One thing that we appreciate about the LEAF [...]

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What to do with your used LEAF battery

January 23, 2012
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Recycling is just one option In September 2010, Nissan announced a partnership with Sumitomo Corporation. This partnership created a company called 4R Energy Corporation – 4R stands for Reuse, Refabricate, Resell and Recycle. 4R is taking the next step in its development by partnering with ABB, a global power technology company. One goal of ABB [...]

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Never be stranded in a Nissan LEAF

January 22, 2012
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It’s simple if you know how The number one question that we get when we start talking about our LEAF is this – “Doesn’t it go just 100 miles?” To which our standard answer is some variation of this – “And we should be concerned about that why?” We rarely drive more than 20 to 40 [...]

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NHTSA says Chevrolet Volt at no greater fire risk than gasoline powered vehicles

January 21, 2012
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“No discernible defect trend exists” Electric vehicles, whether they are full battery-electric vehicles such as the Nissan LEAF, or hybrid electric vehicles such as the Chevrolet Volt, present new technology that has not yet been fully tested in the real world. By this we mean that computer simulations and laboratory testing will provide a large [...]

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Innovation for All?

January 19, 2012
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How about a self-healing iPhone case Nissan in 2005 developed a self-healing vehicle coating that allows fine scratches to mend themselves. This coating is currently used on certain Infiniti and Nissan models (the LEAF is not one of them). When Nissan says fine scratches, think automated car washes that beat your car up with rubber [...]

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Real world experience in the Nissan LEAF

January 17, 2012
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9,000 miles in less than six months Personal experience of a thing provides validation that is, quite often, otherwise not available. We recently read an article by a relatively new Nissan LEAF owner. The reason that we want to pass along this story is two-fold: He has completed all of his driving without buying a [...]

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BMW ActiveE 2 year leases start

January 16, 2012
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BMW’s first electric car hits the street Before we get hammered over the head, the MINI E is not a BMW. MINI is owned by BMW, but that does not make it one. That said, BMW learned a lot from its MINI E experience. BMW delivered the first electric BMW – the ActiveE – in [...]

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Driving the Toyota Prius v

January 15, 2012
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Lackluster performance in today’s station wagon Toyota’s Prius must be credited with changing the way that people think about cars. Honda tried to get a leg up in the United States by beating Toyota to the market here with the Insight, but Toyota Prius actually was the first hybrid sold publicly in Japan in 1997. Prius [...]

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