Welcome to Living LEAF!
With the introduction of the Nissan LEAF, we are on the cusp of potentially a pivotal point in the automotive industry. LEAF is the first relatively affordable, real-world capable, and broadly available battery powered electric vehicle (BEV) on the planet. Nissan already manufactures and distributes LEAF on a global scale, with plants in Japan, the United Kingdom, and the United States. No manufacturer has made that kind of commitment before now with this type of technology. With LEAF about to burst into the automotive environment, I knew I had to take a closer look. I started this blog in 2010 as a means of documenting my own research, not only about the Nissan LEAF, but electric cars in general. I took delivery of my first LEAF in March of 2011. Two years later, I sold that car and leased a 2013. With the rapid changes happening in the industry, I thought the lease made more sense for me as I expect to see significant improvements in what I call LEAF 2.0.
My name is Ernie Hernandez, and I am a 20-plus year veteran of the automotive business. As many others before me have done, I got started in the retail end of the business. I had the good fortune of selling Ferrari, along with Alfa Romeo in the late 1980′s. While I loved the cars, I quickly learned that my strength lay in the ability to break down often highly technical concepts and features into easy to understand terms. So I transitioned into the training side of the business, which is where I have been ever since.
Since 1992 I have worked as a free-lance trainer for the automotive industry. During this time, I have had the opportunity to work with over a dozen manufacturers, both foreign and domestic (including Nissan). While my primary area of emphasis has been product knowledge oriented, I have also worked in the “soft skills” area. One great benefit to this line of work is that I have learned about these manufacturer’s products from the manufacturer’s own technical gurus. Everything from economical grocery getters, to the fastest of the fast – sports cars and performance luxury sedans. Rear-wheel drive, front-wheel drive, 4-wheel drive and all-wheel drive (yes… there is a difference). Trucks, minivans and SUVs have all been part of the mix as well. One vehicle that has not been a part of this training has been the electric vehicle.
So Living LEAF is as much about my quest to learn more about this pioneering vehicle, as it is to provide that information to the readers of Living LEAF. Please let us know your thoughts on our posts, as well as letting us know what you would like to hear more about.
To contact me directly, send an email to ernie at livingleaf dot info.