Yes… we know we sound like a broken record
Nissan automobile sales data show U.S. LEAF sales of 535 units in June. It appears that until Smyrna comes online, sales will remain slow, but we must also acknowledge the fact that in the markets that have had the LEAF for some time now (California, Oregon, Washington, Arizona, Tennessee and Hawaii), LEAFs are starting to accumulate on dealer lots.
For instance, a quick autotrader.com search shows almost 400 new 2011 or 2012 LEAFs available in Northern California, almost 300 in Southern California, over 100 in Oregon, and over 200 in Washington. Arizona has about 40 available, but Tennessee has over 150 and Hawaii is just showing a couple. These dealer inventory LEAFs are the result of orders placed based on the early LEAF reservation system with the potential owners opting to not purchase the car when it arrived.
These LEAFs could have been abandoned for any number of reasons. Financial conditions may have changed, or family situations may have impacted the decision. One must also consider the impact of media reports on an individuals selected course of action. No matter the reason, it appears that there is a change in the desirability of the LEAF. It could be that more choices are now or will be available soon. We will take a look at some factors that we feel may be impacting LEAF sales over the next few weeks.